The Digital Imagination Web Process is designed to move your organization from concept to creation.

Discover

This is where the process always begins. Filled with questions, ideas, concepts,  and out and out brainstorming, this phase sets the boundaries of what’s possible to achieve client objectives..and then challenges those boundaries to achieve even more.

  • Client meetings with stakeholders to determine project objectives
  • Client meetings with project team to refine objectives into requirements
  • Delivery of a project charter and requirements document
  • The Concept Whitepaper “imagining” the new site in narrative form (where dreams and ideas meet)
  • Refined estimate of work effort needed
  • High level project plan describing time and effort needed from all project participants

Design

The Design phase takes the high level imaginings from discovery and makes them real with wireframes (skeletal site design), color palettes, and key design elements. The home page and several sub pages are mocked up. The information architecture is drafted with an associated site map.

  • Site taxonomy developed and relevant content types identified
  • Wireframes created based on design meetings
  • High level information architecture drafted with associated site map
  • Color palette designed
  • Design concepts presented and refined
  • Functional and Technical design specifications drafted

Develop

With ideas cemented through the discover and design phases it’s time to make them come to life. The Develop phase  takes the color palettes, wireframes, site maps, visual design and specifications and builds the website.

  • Content Management System (CMS) installed and configured
  • Visual design mapped to system
  • Extensions/modules installed and configured
  • Content developed or imported
  • Unit and user acceptance testing

Deploy

Now that everybody is happy with the design and implementation, we’re ready to go live. Documentation is written, training provided and the “keys” handed over!

  • The website is launched
  • Documentation & training provided

While no two projects are alike, a process helps to ensure that all dimensions of the web project are covered. Depending on project size and scope, some of the elements listed above may be combined, modified or skipped. In the end all the elements of the web process are engineered to take the client through the journey of a new site with anticipation and comfort that the result will be exactly what they need.